GHL Email Deliverability

Email Deliverability Made Simple

1. Domain Preparation

Choose a dedicated domain or subdomain for email (e.g., mail.yourbrand.com) separate from your website. You can use this technique for gohighlevel and Parsimony Automate.

Make sure the domain has a clean history (never used for spam). If it’s new, you’ll need to warm it up.

Set up postmaster@ and abuse@ mailboxes to meet compliance.
 

2. DNS Authentication Records

In your DNS provider (Cloudflare, GoDaddy, Namecheap, etc.), add the following:

SPF:

 
v=spf1 include:spf.mtasv.net ~all

Ensures GHL/Parsimony Automate is authorized to send mail.

DKIM:

GHL/Parsimony Automate will generate DKIM CNAME records for your custom domain.

Add them exactly as shown (usually something like ghl._domainkey.mail.yourbrand.com).

DMARC:

 
v=DMARC1; p=none; rua=mailto:[email protected]; ruf=mailto:[email protected]; sp=none; aspf=r;

Start with p=none to monitor.

Later upgrade to p=quarantine or p=reject once alignment is stable.

Tracking & Bounce:

Add GHL’s/Parsimony Automate tracking domain (for links and open tracking).

Configure CNAME for bounce handling if required.

Optional – BIMI:

Add BIMI record and SVG logo once SPF/DKIM/DMARC are solid.
 

3. Domain & Record Validation

Use tools like MXToolbox, Google Postmaster Tools, and dmarcian to validate.

Validate:

SPF passes without multiple lookups.

DKIM is signed and aligned.

DMARC reports are being received.

 
4. Mailbox & Reputation Setup

Create a Google Postmaster Tools account with your domain.

Add to Microsoft SNDS for reputation monitoring.

Verify in Postmark/SendForensics/MailGenius for compliance testing.
 

5. Warm-Up Strategy

Start with low sending volume (50–100/day).

Gradually double volume every 3–4 days while monitoring deliverability.

Mix in engaged contacts first (openers/clickers).

Avoid cold lists until domain has reputation.
 

6. List Hygiene & Sending Practices

Only email opt-in subscribers.
Clean your list regularly with a validation tool.
Segment lists (engaged vs. unengaged).
Avoid purchased lists at all costs.
 

7. Content & Compliance

Use plain-text and HTML versions.
Avoid spammy words, ALL CAPS, and overuse of images.
Include a clear unsubscribe link.
Ensure sender info (From name + email) matches your domain.
 

8. Monitoring & Iteration

Watch inbox placement using tools like InboxAlly, GlockApps, or Mailreach.
Track bounce rates (keep <2%), complaint rates (<0.1%).
Regularly check DNS records for expiration or errors.
Adjust sending frequency and content based on engagement signals.
 
✅ If you do all of the above, you’ll have a properly authenticated, warmed, and compliant GHL/Parsimony Automate sending domain that gets high deliverability.